# Managing Audiences

Audiences in Personalization Studio are reusable subsets of profiles that you can target across all your personalization campaigns. You create audiences by importing existing batch segments from Audience Studio. All audiences are stored under a single Parent Segment, which serves as the foundation for all audience targeting.

## Audience vs. Segment

| **Term**  | **Where It Lives**  | **Description** |
|  --- | --- | --- |
| **Audience** | Personalization Studio | A reusable subset of profiles imported from a batch segment for use in personalization campaigns. |
| **Segment** | Audience Studio | A reusable subset of profiles defined by batch attribute and behavior rules in Audience Studio. |


## Creating an Audience

To create an audience, you import an existing batch segment from Audience Studio:

1. Navigate to **Audiences** in Personalization Studio.
2. Click **Create Audience**.
3. Enter a **Name** for the audience (for example, "Gold Loyalty Members").
4. Enter an optional **Description**.
5. Select a **Batch Segment** from the dropdown — this lists all available segments from Audience Studio.
6. Click **Save**.


Create Audience dialog with Name, Description, and Batch segment fields
The audience is now reusable across all personalization campaigns.

## Example Audiences

| **Audience Name**  | **Based on Segment** |
|  --- | --- |
| New Visitors | Profiles with `visit_count = 1` |
| Gold Loyalty Members | Profiles with `loyalty_tier = "Gold"` and `active = true` |
| High-Value Shoppers | Profiles with `total_spend > 500` and `order_count > 3` |
| Cart Abandoners (7-day) | Profiles with `cart_abandoned = true` and `days_since_cart < 7` |


## Audience Priority

When a visitor's profile matches multiple audiences for the same content spot within a campaign, only the **highest-priority audience's creative** is shown.

To set audience priority:

1. In the campaign wizard (Step 2: Events & Audiences), view the audience list for a content spot.
2. **Drag and drop** audiences to reorder them — audiences higher in the list have higher priority.


**Example:** A visitor who is both a "Gold Member" and a "Cart Abandoner" sees whichever audience ranks higher in the priority list.

If campaigns target **different content spots**, a visitor can only see personalized content from the most recently updated campaign.

## Managing Audiences

- Audiences are **reusable** — create once, use across multiple campaigns.
- Audiences can be added to or removed from campaigns at any time while the campaign is in Draft status.
- If audiences are updated for a launched campaign, the campaign has be re-launched.
- Deleting an audience that is referenced by active campaigns is blocked by the system.