LINE is a popular messaging platform widely used across Asia, particularly in Japan, Thailand, Taiwan, and Indonesia. Engage Studio integrates with LINE through the LINE Messaging API, enabling you to deliver personalized campaigns to your LINE Official Account followers and manage Rich Menu experiences.
| Capability | Description |
|---|---|
| Message Delivery | Send personalized LINE messages from Engage Studio One-off Campaigns |
| Rich Menu Switching | Dynamically switch Rich Menus based on audience segments via Integration Hub |
| User Segmentation | Target LINE followers using Audience Studio segments |
| Event Tracking | Capture click and follow events via LINE Webhook → Treasure Data CDP |
Engage Studio's native LINE message delivery lets you:
- Create and launch One-off Campaigns targeting LINE followers
- Send Text (v2) and Imagemap messages with up to 5 message objects per campaign
- Personalize messages with Liquid templates using CDP profile attributes
- Track click-through rates at the campaign and tap-area level
- Retrieve and view delivery statistics using LINE OA Insights
| Type | Description |
|---|---|
| Text (v2) | Plain text messages with Liquid personalization; up to 5,000 characters |
| Imagemap | Banner image with up to 50 tappable areas, each triggering a URL, message, or clipboard action |
| Flex Message | Planned for future release |
See LINE Message Types for full specifications.
To use LINE message delivery in Engage Studio, you need:
- An active LINE Official Account with Messaging API enabled
- Channel Secret and Channel Access Token from the LINE Developers Console
- LINE User IDs stored in Treasure Data CDP profiles (collected via LIFF, LINE Login API, or external import)
- A LINE authentication credential in Integration Hub
- A LINE Sender Account configured in Engage Studio and assigned to your workspace
- Set up LINE authentication — Configure your LINE Official Account credentials in Integration Hub
- Create a LINE Sender Account — Link your credentials to Engage Studio and configure delivery logging
- Assign to a workspace — Make the LINE Sender Account available in your workspace
- Create a campaign — Select LINE OA Message as the campaign channel and compose your messages
→ See LINE Official Account Setup to get started.
LINE Rich Menu switching is available through the LINE Messaging API connector in Integration Hub. Use this capability to:
- Dynamically assign Rich Menus based on audience segment membership
- Personalize the persistent menu in LINE chat for different customer groups
- Create A/B test experiences with different menu designs
Implementation: Rich Menu switching uses Audience Studio segmentation combined with the LINE Messaging API connector to apply different Rich Menus to specific user segments. This approach does not require the LINE message delivery feature described above.
→ See LINE Rich Menu Switching for step-by-step instructions.
- Seasonal campaigns — Send Imagemap banners for limited-time promotions to segmented audiences
- Loyalty notifications — Notify loyalty members of point balance or tier upgrades with personalized Text messages
- Post-purchase follow-up — Trigger onboarding or cross-sell messages based on purchase history (Always-on Campaign support planned)
- Event invitations — Deliver event announcements with multiple CTAs via Imagemap
- Rich Menu personalization — Show different menus to high-value customers vs. new followers