# Product Overview

## The Customer Intelligence Loop

Every product we build exists to close the [Customer Intelligence Loop](https://cdp.com/glossary/customer-intelligence-loop/): **Collect → Unify → Understand → Decide → Engage** — and feed the result back to Collect.

![Customer Intelligence Loop](/assets/customer-intelligence-loop.a11c0e7db401e50511822db374b90e1631f15e83d1e189c4a9338666f0c87e67.2ce21375.png)

The speed this loop turns is the single best measure of the platform's power. For most of the industry's history, the loop turned slowly — at the speed of a marketer clicking through tabs, waiting for queries, scheduling sends.

AI agents change the clock speed. They run the loop continuously — in minutes, not weeks, 24/7. They discover segments humans would miss. They generate creative at the speed of thought. They optimize campaigns in real time, not in next month's review meeting. In early access, one enterprise retail customer compressed their segment-to-launch cycle from 5 business days to under 8 hours.

## The Agentic Experience Platform

Treasure AI's Agentic Experience Platform is a unified foundation where AI agents run the Customer Intelligence Loop continuously, while humans set the direction, define the guardrails, and bring the warmth and creativity that make every customer experience feel human.

![Agentic Experience Platform Overview](/assets/agentic-experience-platform-overview.63b69ac7b08534012573e9416998c474f0946f1d935cc5b8fac62c21222f808d.2ce21375.png)

The Agentic Experience Platform is the control plane for the Customer Intelligence Loop — orchestrating CDP (Customer Data Platform), Omni-channel Messaging (Email, SMS, Mobile Push, In-App Message, LINE), Personalization, and AI in one platform.

Your data can stay where it lives. Snowflake, Databricks, BigQuery, your own warehouse — our AI connects to your data plane, wherever it is. One control plane, one loop, machine speed.

Every AI we build follows one design principle: it is **harnessed by human warmth and creativity**. AI is muscle. Humans are the mind and heart.

The Agentic Experience Platform consists of the following products. See [Getting Started](/getting-started/how-to-read-this-documentation) for role-based guides.

## AI

Your command center for AI agents and customer data — on Web, Desktop, Mobile, CLI, and Voice.

Web, Mobile, Desktop
![Treasure AI Studio Interface](/assets/ai-studio-hero-screenshot.4c26b51d213892735268cd9b56b87bdf4f90700b7ed10214daff64c82cb36e0f.8a9297e8.webp)

Chat-based AI application for Web, Desktop, and Mobile. Query data, build segments, orchestrate journeys, and generate reports from a single conversation.

CLI (Treasure Code)
![Treasure Code CLI](/assets/treasure-code-cli.fb3de4c72115a01ea0b915288d3104832b1ad2dc72d27c8935a9c7566ac42327.2ce21375.png)

CLI for engineers with pre-built agentic skills — query optimization, workflow syntax, CDP data models, and engine-specific conventions.

Voice
![PLAUD Devices](/assets/plaud-devices.d6d62a97e3401a4573491c9c4b4dd0954b4f374e1ac3fd26dd09973da02f863a.1880fd8b.png)

Enterprise-grade voice intelligence powered by PLAUD AI hardware — turn every meeting and conversation into actionable customer data.

Treasure AI Labs
The R&D arm of Treasure AI, where experimental products reach early adopters before graduating to Treasure AI Studio.

## Activation

AI-powered engagement and personalization — orchestrate omnichannel campaigns across email, SMS, mobile push, LINE, and more, plus real-time web personalization, all powered by your unified customer data.

![Activation Overview](/assets/overview.3cc335436843f53bcaa8936d203a40266c3d6326eede2e4af26c6259ae33b0ab.5828901e.avif)

Engage Studio
Omnichannel engagement platform for email, mobile push, SMS, LINE, and more.

Personalization Studio
Show different content — images, text, and CTAs — to different audiences in real time, based on profile attributes and behavior.

## Customer Data Platform (CDP)

The data foundation that unifies customer data from every source into actionable profiles. Available as a fully managed Complete CDP or a Composable CDP that extends your existing data warehouse.

![CDP Overview Diagram](/assets/cdp-overview-diagram.c82009a28348a37994d8c81e5b0f6fa41064788aece5e3f52d52ebe2b2bee2ef.5e168aef.avif)

Complete CDP
All-in-one solution with fully managed infrastructure. Fastest way to start Treasure AI.

Composable CDP
Build on top of your existing data warehouse and infrastructure. Extend your current data stack with CDP capabilities.

## Administration

Manage your Treasure account, users, permissions, and personal settings.

Control Panel
Manage your Treasure account and users.

My Profile
Your own user settings.