Yahoo Ads Conversion Export Integration v2

In Yahoo Ads, a conversion refers to a specific action taken by a user on a website after clicking on an ad. This action is typically pre-defined by the advertiser and can include things like making a purchase, filling out a form, subscribing to a newsletter, or downloading an app. The conversion tracking feature in Yahoo Ads allows advertisers to track and measure the effectiveness of their ad campaigns by counting the number of times users complete the desired action after clicking on an ad. This data can then be used to optimize the ad campaign and improve its overall performance.

For more details, see Yahoo! JAPAN Ads Help

• This TD export integration allows you to directly write job results from Treasure Data to new Yahoo! Ads Conversion API, which is effective since June 30, 2025.
• Simplified authentication using Tracking Tag Access Token instead of Application ID.

• Get Yahoo! JAPAN ID. You can obtain one here.
• Obtain a Tracking Tag Access Token from Yahoo! Ads for conversion tracking.

• This integration supports Yahoo Display Ads only; it does not support Yahoo Search Ads.
• Validate that the event payload matches Yahoo CAPI's rules.
• Do not exceed the API rate limit of 500 requests per second.
• Specific PII (Personally Identifiable Information) fields are hashed using SHA-256 by the integration; you can provide these fields as raw values or as pre-hashed SHA-256 values.
• Skip invalid records that do not pass local validation.
• Retry when you encounter common HTTP errors (429, 500, and similar status codes).
• Log the number of processed, failed, and succeeded records.

If your security policy requires IP whitelisting, you must add Treasure Data's IP addresses to your allowlist to ensure a successful connection.

Please find the complete list of static IP addresses, organized by region, at the following document

In Treasure Data, you must create and configure the data connection before running your query. As part of the data connection, you provide authentication to access the integration.

1. Open Treasure Console.
2. Navigate to Integrations Hub > Catalog.
3. Search for Yahoo and select Yahoo! Ads Conversion API V2.
4. Select Create Authentication.
5. Type the credentials to authenticate:

6. Select Continue.
7. Type a name for your connection.
8. Select Done.

1. Navigate to Data Workbench > Queries.

2. Select New Query.

3. Run the query to validate the result set.

SELECT 
  event_type,
  event_snippet_id,
  event_time,
  test_flag,
  transaction_id,
  hashed_phone_number,
  hashed_email,
  ly_su,
  ly_c,
  ly_r,
  ifa,
  line_uid,
  url,
  referrer_url,
  user_agent,
  ip
FROM (
  VALUES (
        'page_view',
        '12345678-abcd-4bcd-1234-123456789012',
        1700000000,
        FALSE,
        '123',
        '4e6a6c5c6f8a086ce4babac3247364cc93a8a995a1968105d9b408f7e6b72e51',
        '31c5543c1734d25c7206f5fd591525d0295bec6fe84ff82f946a34fe970a1e66',
        '1700000000.12345678-abcd-4bcd-1234-123456789012',
        '1700000000.12345678-abcd-4bcd-1234-123456789012',
        '1700000000.FF',
        'ABCDEF00-ABCD-4DEF-1234-1234567890AB',
        'Ua1b2c3d4e5f6g7h8i9j0k1l2m3n4o5p',
        'https://www.yahoo.co.jp/?yj_r=FF&_ly_c=92aafe74-eae4-4130-975c-842a6f82df40&_ly_r=FF',
        'https://www.yahoo.co.jp',
        'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/500.00 (KHTML, like Gecko) Chrome/50.0.0000.000 Safari/500.0',
        '203.0.113.10'
        )
  ) tbl (
    event_type,
    event_snippet_id,
    event_time,
    test_flag,
    transaction_id,
    hashed_phone_number,
    hashed_email,
    ly_su,
    ly_c,
    ly_r,
    ifa,
    line_uid,
    url,
    referrer_url,
    user_agent,
    ip
  )

4. You need to define the column mapping in the query. The columns in the query represent data to be sent to Yahoo! Ads Conversion.

1. Select Export Results.

2. You can select an existing authentication or create a new authentication for the external service to be used for output. Choose one of the following:

Use Existing Integration

Create a New Integration

1. Enter the name of this integration.
2. (Optional) Check Share with others if you want to share this integration with other users.
3. Enter a value for your Tracking Tag Access Token for Yahoo authentication.

4. Click Next to open the Export Results configuration

Export Results Configuration

You can use Scheduled Jobs with Result Export to periodically write the output result to a target destination that you specify.

Treasure Data's scheduler feature supports periodic query execution to achieve high availability.

When two specifications provide conflicting schedule specifications, the specification requesting to execute more often is followed while the other schedule specification is ignored.

For example, if the cron schedule is '0 0 1 * 1', then the 'day of month' specification and 'day of week' are discordant because the former specification requires it to run every first day of each month at midnight (00:00), while the latter specification requires it to run every Monday at midnight (00:00). The latter specification is followed.

1. Navigate to Data Workbench > Queries

2. Create a new query or select an existing query.

3. Next to Schedule, select None.

4. In the drop-down, select one of the following schedule options:

   Drop-down Value	Description
   Custom cron...	Review Custom cron... details.
   @daily (midnight)	Run once a day at midnight (00:00 am) in the specified time zone.
   @hourly (:00)	Run every hour at 00 minutes.
   None	No schedule.

 *    *    *    *    *
 -    -    -    -    -
 |    |    |    |    |
 |    |    |    |    +----- day of week (0 - 6) (Sunday=0)
 |    |    |    +---------- month (1 - 12)
 |    |    +--------------- day of month (1 - 31)
 |    +-------------------- hour (0 - 23)
 +------------------------- min (0 - 59)

The following named entries can be used:

• Day of Week: sun, mon, tue, wed, thu, fri, sat.
• Month: jan, feb, mar, apr, may, jun, jul, aug, sep, oct, nov, dec.

A single space is required between each field. The values for each field can be composed of:

1. (Optional) You can delay the start time of a query by enabling the Delay execution.

Save the query with a name and run, or just run the query. Upon successful completion of the query, the query result is automatically exported to the specified destination.

(Optional) You can delay the start time of a query by enabling the Delay execution.

You can also send segment data to the target platform by creating an activation in the Audience Studio.

1. Navigate to Audience Studio.
2. Select a parent segment.
3. Open the target segment, right-mouse click, and then select Create Activation.
4. In the Details panel, enter an Activation name and configure the activation according to the previous section on Configuration Parameters.
5. Customize the activation output in the Output Mapping panel.

• Attribute Columns
  • Select Export All Columns to export all columns without making any changes.
  • Select + Add Columns to add specific columns for the export. The Output Column Name pre-populates with the same Source column name. You can update the Output Column Name. Continue to select + Add Columnsto add new columns for your activation output.
• String Builder
  • + Add string to create strings for export. Select from the following values:
    • String: Choose any value; use text to create a custom value.
    • Timestamp: The date and time of the export.
    • Segment Id: The segment ID number.
    • Segment Name: The segment name.
    • Audience Id: The parent segment number.

6. Set a Schedule.

• Select the values to define your schedule and optionally include email notifications.

7. Select Create.

Within Treasure Workflow, you can specify the use of this integration to export data.

Learn more at Using Workflows to Export Data with the TD Toolbelt.

_export:
  td:
  database: td.database

+yahoo_capi_export_v2_task:
  td>: export_yahoo_capi_v2.sql
  database: ${td.database}
  result_connection: {your_connection_name}
  result_settings:
     tag_id: your_tracking_tag_id
     channel_id: your_channel_id
     skip_invalid_records: true
     stop_on_batch_failure: false

You can also use CLI (Toolbelt) for Result Export to Yahoo! Ads Conversion.

You need to specify the information for export to your Yahoo Conversion as --result option of td query command. About td query command, you can refer to this article.

The format of the option is JSON and the general structure is as follows.