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Audience Agent Overview

Audience Agent is a premium feature. Contact your Customer Success Representative for more information.

Treasure AI combines machine learning and AI to create the Audience Agent, a large language model (LLM) that can chat with marketers in a natural language to break down complex parent segments into meaningful and actionable segments to drive successful marketing campaigns.

Audience Agent is one of several ways to run an AI agent on Treasure AI — see Comparing AI Studio, Foundry Workspace, and Audience Agent for how it relates to Treasure AI Studio, Foundry Workspace, and Generic Chat.

Graphic Option

Audience Agent Workflow Overview

Before you review the workflow, you should understand what is and is not supported:

Supported

  • Batch segments
  • Segment attributes and behavior

Not Supported

Users whose column visibility is set to PII/Blocked for any column using the Audience column visibility control. These users cannot use the Audience Agent feature.

Basic Workflow