# Audience Agent Chart Types

The following sections describe the supported chart types in the Audience Agent.

## Scatter Plot

**Use Cases:**

* Visualizing the correlation between two variables
* Identifying patterns or trends in data
* Detecting outliers in a dataset
* Comparing large numbers of data points
* Analyzing the distribution of data across two dimensions


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07.cb4eaa8f03699cdce455e2cb39800b323cb4ab041c9cde057bc61e7a7b287747.cf3845cb.png)

## Bar Chart

**Use Cases:**

* Comparing quantities across different categories
* Displaying data that is classified into nominal or ordinal categories
* Showing the distribution of data across different groups
* Visualizing survey results
* Comparing parts of a whole when used as stacked bar charts


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07-1.8c672c8ebdb6c810b6c6370c50d9263fed2f34e359ed4c469af74070ebdab845.cf3845cb.png)

## Line Chart

**Use Cases:**

* Showing trends in data over time
* Comparing changes over the same period for more than one group
* Tracking the rise and fall of values over time
* Forecasting future values
* Displaying continuous data


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07-3.de91a7889efdb18e4a9387de59f0bde4ef23b0378db5140d495aa560d9278821.cf3845cb.png)

## Contour Plot

**Use Cases:**

* Visualizing 3D data on a 2D surface
* Showing how a dependent variable changes with respect to two independent variables
* Identifying peaks, valleys, and gradients in data
* Representing geographical elevation data
* Displaying heat maps or density plots
* Visualizing scientific data like pressure distributions, temperature gradients, or concentration levels


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07-4.d58deac90b4245fc6c31ebce2285c021521095c8e796bf9827c19e75a2c9eb89.cf3845cb.png)

## Violin Plot

**Use Cases:**

* Comparing distributions across different categories or groups
* Showing multiple distributions side by side
* Identifying multimodal distributions (distributions with multiple peaks)
* Displaying summary statistics (median, quartiles) alongside the full distribution
* Comparing datasets that have complex or asymmetrical distributions


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07-5.f9c713e13ff8d76809d82ef20a7b8cc07fc155a0e97f3d047283a640cda505bc.cf3845cb.png)

## Candlestick Chart

**Use Cases:**

* Visualizing price movements in financial markets
* Showing opening, closing, high, and low prices for a given time period
* Identifying potential price reversal points
* Analyzing short-term price patterns
* Displaying trading volumes alongside price data
* Studying market trends and investor sentiment


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07-6.cef4c32c6e214072b16989815638833f6094df0c3ea9da2cf2c222c38e3564fd.cf3845cb.png)

## Waterfall Chart

**Use Cases:**

* Visualizing the cumulative effect of positive and negative changes
* Displaying financial statements, such as profit and loss accounts
* Showing how an initial value is affected by a series of intermediate values
* Analyzing the contribution of different factors to a total
* Illustrating inventory counts, personnel changes, or budget modifications over time
* Presenting complex data in an easy-to-understand format


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07-7.a0088bf71f8cae3821a8e5e9c72e21e40fe3a63cddba5e37ec1726c0eb10c709.cf3845cb.png)

## OHLC Chart

**Use Cases:**

* Displaying price movements in financial markets
* Showing opening, closing, high, and low prices for a given time period
* Analyzing price trends and patterns in stocks, currencies, or commodities
* Providing a more compact representation compared to candlestick charts
* Identifying potential support and resistance levels
* Studying market volatility and price range over time


**Example:**

![](/assets/marketing-copilot-chart-types-2024-11-07-8.31f0d3a55af5716dc24d67508de6df0a0756b11f97ba7e789daf49d0e12d8269.cf3845cb.png)