{"templateId":"markdown","sharedDataIds":{"sidebar":"sidebar-sidebars.yaml"},"props":{"metadata":{"markdoc":{"tagList":[]},"redocly_category":"Products","product_name":"Journey Orchestration","type":"markdown"},"seo":{"title":"About Real Time Journeys","description":"Treasure Data Product Documentation · Collect and Unify · Segment and Activate · Experiment and Analyze · Decisioning Automate with AI Scale and Trust.","siteUrl":"https://docs.treasuredata.com","lang":"en-US","llmstxt":{"hide":false,"sections":[{"title":"Table of contents","includeFiles":["**/*"],"excludeFiles":[]}],"excludeFiles":[]}},"dynamicMarkdocComponents":[],"compilationErrors":[],"ast":{"$$mdtype":"Tag","name":"article","attributes":{},"children":[{"$$mdtype":"Tag","name":"Heading","attributes":{"level":1,"id":"about-real-time-journeys","__idx":0},"children":["About Real Time Journeys"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["In Audience Studio, a journey identifies audiences along the buying cycle. It links relevant campaigns and channels to customer behavior, providing a personalized experience to customers across multiple channels and lifecycles."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Treasure Data Journey Orchestration supports two types of journeys:"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration"},"children":["Batch journey"]}]}," : Batch journeys rely on workflow sessions to process data. With batch activations, profile updates can take a day to cycle through the parent segment, journey segment, and activation workflows. Learn more about ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/journey-workflow-dependencies"},"children":["Batch Journey Workflow Dependencies"]},"."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Real-time journey:"]}," With real-time journeys, you can take an action, such as an email or message, within minutes."]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Each journey can have up to eight stages. After marketers create journey stages, they can further analyze and refine them and activate specific campaign stages."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"real-time-journey-use-cases","__idx":1},"children":["Real-time Journey Use Cases"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Welcome Email"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Create a journey to engage with a new individual engaging with your website:"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["An individual signs up for a newsletter (journey entry criteria)"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Wait 1 hour"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Send a welcome email (triggered real-time activation)"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Abandoned Cart"]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Create a journey to encourage an individual to complete the purchase of the items in their cart:"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["An individual adds products to a cart (journey entry criteria)"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Wait 3 hours"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Send an email reminding the individual of the products in their cart (triggered real-time activation)"]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"real-time-journey-limitations","__idx":2},"children":["Real-time Journey Limitations"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Each real-time journey can have a maximum of 24 events. Real-time journeys support up to eight stages, which include one entry criteria/milestone, one wait step, and one triggered activation."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"real-time-journey-example","__idx":3},"children":["Real-time Journey Example"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Real-time journeys allow reaching out to a prospect or customer within minutes. A typical use case is an abandoned cart journey."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"img","attributes":{"src":"/assets/abandonedcart.8c74449463774e3f08b8f28a401479b7653d0d6955ae261c5c099ccf6ec3dce4.9e7171ae.png","alt":""},"children":[]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["The following table describes all of the possible objects in a real-time journey."]},{"$$mdtype":"Tag","name":"div","attributes":{"className":"md-table-wrapper"},"children":[{"$$mdtype":"Tag","name":"table","attributes":{"className":"md"},"children":[{"$$mdtype":"Tag","name":"thead","attributes":{},"children":[{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"th","attributes":{"data-label":"Event"},"children":["Event"]},{"$$mdtype":"Tag","name":"th","attributes":{"data-label":"Description"},"children":["Description"]}]}]},{"$$mdtype":"Tag","name":"tbody","attributes":{},"children":[{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Purpose"]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["A description of what you want to accomplish with your journey:",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Welcome Journey: Help to engage new customers at your store or website.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Purchase Journey: Promote your products for purchase to gain new customers.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Anniversary Journey: Celebrate your customer anniversaries.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Win-back Journey: Encourage a new purchase by a previous customer with a win-back journey."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime/creating-stage-rules-for-a-real-time-journey"},"children":["Goal"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["(Optional) The condition a profile meets when it completes the overall journey's purpose, such as completing a purchase."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime/creating-stage-rules-for-a-real-time-journey"},"children":["Stage"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Each journey must have a minimum of one stage and a maximum of eight stages."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime/creating-stage-rules-for-a-real-time-journey"},"children":["Milestone"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Key steps that track a customer's intent and progress in the journey, for example, filling out a form or adding an item to the cart.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Note: A journey stage milestone becomes the entry criteria to the next journey stage."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime/creating-stage-rules-for-a-real-time-journey"},"children":["Exit Criteria"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["A specified condition a profile must meet to exit a stage or the entire journey. Stale profiles can be set to exit a stage or journey between 1 minute to 24 days."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime/creating-stage-rules-for-a-real-time-journey"},"children":["Entry Criteria"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Required for your first stage. When profiles meet this criterion, the journey begins."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime/creating-a-wait-step-for-a-real-time-journey"},"children":["Wait Step"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["If a profile in the journey hasn't completed the journey goal, a wait time (to be defined by the marketer) is applied to the journey before allowing progression to the next step of the journey."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime/creating-a-real-time-triggered-activation"},"children":["Activation"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Export segment or profile data to an external source, such as an email or social platform."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/creating-an-end-event"},"children":["End"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["(Optional) The end event indicates that the profiles take no further action in this journey flow unless they qualify for a milestone or exit criteria."]}]}]}]}]}]},"headings":[{"value":"About Real Time Journeys","id":"about-real-time-journeys","depth":1},{"value":"Real-time Journey Use Cases","id":"real-time-journey-use-cases","depth":2},{"value":"Real-time Journey Limitations","id":"real-time-journey-limitations","depth":2},{"value":"Real-time Journey Example","id":"real-time-journey-example","depth":2}],"frontmatter":{"seo":{"title":"About Real Time Journeys"}},"lastModified":"2025-11-22T02:43:27.000Z","pagePropGetterError":{"message":"","name":""}},"slug":"/products/customer-data-platform/journey-orchestration/realtime","userData":{"isAuthenticated":false,"teams":["anonymous"]},"isPublic":true}