{"templateId":"markdown","sharedDataIds":{"sidebar":"sidebar-sidebars.yaml"},"props":{"metadata":{"markdoc":{"tagList":[]},"redocly_category":"Products","product_name":"Journey Orchestration","type":"markdown"},"seo":{"title":"About Journeys","description":"Treasure Data Product Documentation · Collect and Unify · Segment and Activate · Experiment and Analyze · Decisioning Automate with AI Scale and Trust.","siteUrl":"https://docs.treasuredata.com","lang":"en-US","llmstxt":{"hide":false,"sections":[{"title":"Table of contents","includeFiles":["**/*"],"excludeFiles":[]}],"excludeFiles":[]}},"dynamicMarkdocComponents":[],"compilationErrors":[],"ast":{"$$mdtype":"Tag","name":"article","attributes":{},"children":[{"$$mdtype":"Tag","name":"Heading","attributes":{"level":1,"id":"about-journeys","__idx":0},"children":["About Journeys"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["In Audience Studio, a journey identifies audiences along the buying cycle. 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Learn more about ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/journey-workflow-dependencies"},"children":["Batch Journey Workflow Dependencies"]},"."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/realtime"},"children":["Real-time journey"]},":"]}," With real-time journeys, you can take an action, such as an email or message, within minutes."]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Each journey can have up to eight stages. 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Treasure Data does not recommend creating a journey and stage with the maximum number of events, as it can affect the performance of journey processing. This feature is in Beta."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["When creating a journey with 120 events, limit your activations to less than 50 for better performance."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Parent Segments and journeys associated with them must be run daily. If you manually run a parent segment, activations might be accounted for inaccurately."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["An activation that has been run for the day is triggered again when a user changes the time zone on the activation."]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"batch-journey-example","__idx":5},"children":["Batch Journey Example"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Stellar is a car manufacturer. The goal is to lease or buy a Stellars brand vehicle. To accomplish that goal, the journey contains four stages: Unawareness, Awareness, Consideration, and Intent. Let's take a look at the first three stages."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"img","attributes":{"src":"/assets/image2022-2-23_11-17-52.a931549ec0aa050c021489a2ec0350126075ae67580f5bf56171d30d31cff540.9e7171ae.png","alt":""},"children":[]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["The following table describes all of the possible objects in a batch journey."]},{"$$mdtype":"Tag","name":"div","attributes":{"className":"md-table-wrapper"},"children":[{"$$mdtype":"Tag","name":"table","attributes":{"className":"md"},"children":[{"$$mdtype":"Tag","name":"thead","attributes":{},"children":[{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"th","attributes":{"data-label":"Event"},"children":["Event"]},{"$$mdtype":"Tag","name":"th","attributes":{"data-label":"Description"},"children":["Description"]}]}]},{"$$mdtype":"Tag","name":"tbody","attributes":{},"children":[{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Purpose"]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["A description of what you want to accomplish with your journey:",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Welcome Journey: Help to engage new customers at your store or website.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Purchase Journey: Promote your products for purchase to gain new customers.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Anniversary Journey: Celebrate your customer anniversaries.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Win-back Journey: Encourage a new purchase by a previous customer with a win-back journey."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-a-batch-journey"},"children":["Goal"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["(Optional) The condition a profile meets when it completes the overall journey's purpose, such as completing a purchase. A journey goal can be met at any step in the journey."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-a-batch-journey"},"children":["Stage"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Each journey must have a minimum of one stage and a maximum of eight stages."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-stage-rules-for-batch-journey"},"children":["Milestone"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Key steps that track a customer's intent and progress in the journey, for example, filling out a form or adding an item to the cart.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"Note: A journey stage milestone becomes the entry criteria to the next journey stage."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-stage-rules-for-batch-journey#h5_1372113659"},"children":["Exit Criteria"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["(Optional) A specified condition a ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/audience-studio/profiles/view-profiles"},"children":["profile"]}," must meet to exit a journey stage. If an unsuccessful exit criterion occurs, the profile becomes stale*.",{"$$mdtype":"Tag","name":"br","attributes":{},"children":[]},"*A profile becomes stale after the profile fails to complete a journey goal or milestone within a certain amount of time."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Entry Criteria"]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Required for your first stage. When profiles meet this criterion, the journey begins."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-a-wait-step"},"children":["Wait Step"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["If a profile in the journey hasn't completed the journey goal, a wait time (to be defined by the marketer) is applied to the journey before allowing progression to the next step of the journey."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-a-batch-journey-activation"},"children":["Activation"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Export segment or profile data to an external source, such as an email or social platform."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-a-decision-point"},"children":["Decision point"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["A decision point determines how profiles are segmented into multiple branches."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-a-merge"},"children":["Merge"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Join the journey branches after a series of messages/activations are complete."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/duplicating-a-batch-journey"},"children":["Duplicate"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Make a copy of an existing draft or launched journey to make changes."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/pausing-and-resuming-a-journey"},"children":["Pause and Resume"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Pause a Live journey and resume it later."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/creating-a-jump"},"children":["Jump"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["Send profiles to another journey or stage based on the profiles' behaviors during the journey."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/ab-test/creating-an-a-b-test"},"children":["A/B Testing"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["A/B testing helps marketers test treatments (for example, different marketing Calls to Action in an email) to determine which treatments perform better."]}]},{"$$mdtype":"Tag","name":"tr","attributes":{},"children":[{"$$mdtype":"Tag","name":"td","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/creating-an-end-event"},"children":["End"]}]},{"$$mdtype":"Tag","name":"td","attributes":{},"children":["(Optional) The end event indicates that the profiles take no further action in this journey flow unless they qualify for a milestone or exit criteria."]}]}]}]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"about-journey-versioning","__idx":6},"children":["About Journey Versioning"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Treasure Data Journey Orchestration allows you to change many aspects of draft journeys but limits your changes to live journeys. While ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/journey-orchestration/batch/duplicating-a-batch-journey"},"children":["duplicating a journey"]}," is an option to make changes, you run the risk that the profiles already in the journey will go back to the beginning of the stage and could potentially receive duplicated activations."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["With Journey Versioning, you can edit a live journey by creating a new version. You can create a maximum of 30 versions of a journey."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"img","attributes":{"src":"/assets/about-journeys-2024-06-10.8fb6da4b41fee724d3eb7070adc40a662c4ecc1ad90308daaefd8e4359c86aca.9e7171ae.png","alt":""},"children":[]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":3,"id":"how-journey-versions-work","__idx":7},"children":["How Journey Versions Work"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["If you have no existing journeys, you can create 30 new versions. You can create up to 29 new versions if you have existing journeys."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Each version name must be unique within a journey."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["When you create a new version, except for stage configuration, all objects are displayed on the Journey Canvas for editing."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["You cannot change the re-entry of stage profiles in a journey version."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["You can change journey names but not stage names; everything else can be changed."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["The new version is in draft status."]}]}]},"headings":[{"value":"About Journeys","id":"about-journeys","depth":1},{"value":"About Batch Journeys","id":"about-batch-journeys","depth":1},{"value":"Batch Journey Use Cases","id":"batch-journey-use-cases","depth":2},{"value":"Batch Journey Requirements","id":"batch-journey-requirements","depth":2},{"value":"Batch Journey Limitations","id":"batch-journey-limitations","depth":2},{"value":"Batch Journey Example","id":"batch-journey-example","depth":2},{"value":"About Journey Versioning","id":"about-journey-versioning","depth":2},{"value":"How Journey Versions Work","id":"how-journey-versions-work","depth":3}],"frontmatter":{"seo":{"title":"About Journeys"}},"lastModified":"2025-12-15T08:26:19.000Z","pagePropGetterError":{"message":"","name":""}},"slug":"/products/customer-data-platform/journey-orchestration/batch","userData":{"isAuthenticated":false,"teams":["anonymous"]},"isPublic":true}