{"templateId":"markdown","sharedDataIds":{"sidebar":"sidebar-sidebars.yaml"},"props":{"metadata":{"markdoc":{"tagList":[]},"redocly_category":"Products","product_name":"Audience Studio","type":"markdown"},"seo":{"title":"About Real Time Segments","description":"Treasure Data Product Documentation · Collect and Unify · Segment and Activate · Experiment and Analyze · Decisioning Automate with AI Scale and Trust.","siteUrl":"https://docs.treasuredata.com","lang":"en-US","llmstxt":{"hide":false,"sections":[{"title":"Table of contents","includeFiles":["**/*"],"excludeFiles":[]}],"excludeFiles":[]}},"dynamicMarkdocComponents":[],"compilationErrors":[],"ast":{"$$mdtype":"Tag","name":"article","attributes":{},"children":[{"$$mdtype":"Tag","name":"Heading","attributes":{"level":1,"id":"about-real-time-segments","__idx":0},"children":["About Real Time Segments"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Real-time segments are created using streaming behaviors and historical data (by referencing attributes). Real-time segmentation enables deeper customer insights and activations in real-time. This type of segment provides opportunities for companies to be more responsive to their customers no matter where they are in the customer journey, specifically real-time web personalization using the TD JS SDK and Profiles API."]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"architecture","__idx":1},"children":["Architecture"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Real-time segmentation allows you to personalize the content, ads, and pages your customers see while they visit your website. For example, an e-commerce company would like to show \"Today's Special Camera Offer\" banner ads on the page if visitors have navigated to the Camera category multiple times while exploring the products."]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Real-time segmentation is based on Segmentation Primitives that can be limited for real-time and compared to Batch-based records."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Real-time Segmentation uses the Profiles API to return user segments using JavaScript SDK."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":["Real-time segmentation is limited to using data from websites with ",{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/integration-hub/streaming/td-javascript-sdk/quickstart"},"children":["JavaScript SDK"]}," installed. In addition, the segmentation logic that can be defined is also limited."]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"use-cases","__idx":2},"children":["Use Cases"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Realtime Segments operates against streaming data as the data arrives into Treasure Data in real-time to help you provide for the following use-cases:"]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":3,"id":"re-marketing","__idx":3},"children":["Re-marketing"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["If visitors do some meaningful actions on the website, you can specifically target these users ",{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["instantly"]}," through other means"]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":3,"id":"personalization","__idx":4},"children":["Personalization"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Show personalized content, banners, and ads on the website for higher engagement and conversions"]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":3,"id":"conversion-optimization","__idx":5},"children":["Conversion Optimization"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Show a chat modal dialog to help customers complete any open transactions that they may have started"]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":3,"id":"customer-support","__idx":6},"children":["Customer Support"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Show help messages if customers are going back and forth with the same pages"]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":3,"id":"use-scoring","__idx":7},"children":["Use Scoring"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Scoring users in real-time, and show special offers to valuable visitors and customers"]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"see-also","__idx":8},"children":["See Also"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/data-workbench/parent-segments/about-parent-segments-that-support-hierarchical-grouping"},"children":["About Parent Segments that Support Group Hierarchy"]}]}]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"MarkdownLink","attributes":{"href":"/products/customer-data-platform/data-workbench/parent-segments/creating-parent-segments"},"children":["Creating Parent Segments"]}]}]}]}]},"headings":[{"value":"About Real Time Segments","id":"about-real-time-segments","depth":1},{"value":"Architecture","id":"architecture","depth":2},{"value":"Use Cases","id":"use-cases","depth":2},{"value":"Re-marketing","id":"re-marketing","depth":3},{"value":"Personalization","id":"personalization","depth":3},{"value":"Conversion Optimization","id":"conversion-optimization","depth":3},{"value":"Customer Support","id":"customer-support","depth":3},{"value":"Use Scoring","id":"use-scoring","depth":3},{"value":"See Also","id":"see-also","depth":2}],"frontmatter":{"seo":{"title":"About Real Time Segments"}},"lastModified":"2025-11-22T02:43:27.000Z","pagePropGetterError":{"message":"","name":""}},"slug":"/products/customer-data-platform/audience-studio/segment/about-real-time-segments","userData":{"isAuthenticated":false,"teams":["anonymous"]},"isPublic":true}