{"templateId":"markdown","sharedDataIds":{"sidebar":"sidebar-sidebars.yaml"},"props":{"metadata":{"markdoc":{"tagList":["admonition"]},"redocly_category":"Products","product_name":"Audience Studio","type":"markdown"},"seo":{"title":"Householding Overview","description":"Treasure Data Product Documentation · Collect and Unify · Segment and Activate · Experiment and Analyze · Decisioning Automate with AI Scale and Trust.","siteUrl":"https://docs.treasuredata.com","lang":"en-US","llmstxt":{"hide":false,"sections":[{"title":"Table of contents","includeFiles":["**/*"],"excludeFiles":[]}],"excludeFiles":[]}},"dynamicMarkdocComponents":[],"compilationErrors":[],"ast":{"$$mdtype":"Tag","name":"article","attributes":{},"children":[{"$$mdtype":"Tag","name":"Heading","attributes":{"level":1,"id":"householding-overview","__idx":0},"children":["Householding Overview"]},{"$$mdtype":"Tag","name":"Admonition","attributes":{"type":"info"},"children":[{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Householding is available upon request. For more information, contact your Customer Success Representative."]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["The Householding solution allows you to create a two-level group hierarchy that supports individual profiles being organized into households. This capability allows marketers to build audiences more effectively based on group attributes or behaviors:"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Group attributes"]}," : Household size, estimated household income, region, and location."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Group behaviors"]}," : Last login, calls to customer support, and the number of purchases."]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"img","attributes":{"src":"/assets/account-hierarchy-2024-01-12.8315488533ca573bf235e726e1049da136ebbcee650d862e0df18a3a3de57284.cf3845cb.png","alt":""},"children":[]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["The previous illustration shows that two of the twelve individuals surveyed about home insurance responded, indicating a 17% response rate."]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Householding is integrated with the following Treasure Data products:"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Batch segments"]}," : Identify an audience using group attributes and behaviors.'"]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Journeys"]}," : Define journey entry/exit and decision point criteria using group attributes and behaviors."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["A/B Testing"]}," : Test audiences can be defined using group attributes and 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behaviors."]}]},{"$$mdtype":"Tag","name":"Heading","attributes":{"level":2,"id":"limitations","__idx":1},"children":["Limitations"]},{"$$mdtype":"Tag","name":"ul","attributes":{},"children":[{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Customer Journey Orchestration"]}," : You cannot see how many households (accounts) qualify initially for entry/exit criteria and decision points in the Journey Canvas."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Account Relationship Visualizations"]}," : You cannot visually review the relationship between profiles and organizations."]},{"$$mdtype":"Tag","name":"li","attributes":{},"children":[{"$$mdtype":"Tag","name":"strong","attributes":{},"children":["Account Details Review"]}," : The UI does not support review profile information with the associated group attributes or behaviors in the Segment 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