# Activations

Activation is the process that allows marketers to personalize communication to users interested in your brand. <br> <ul> <li> **Funnel activation** — Create a funnel activation for each funnel stage. The activation exports to external marketing tools for campaigns or BI tools for analysis and reporting.</li> <li> **Segment activation** — Activate the segment data (export) to external tools for activities such as marketing campaigns, business analysis, and social media. Targets include Email Marketing Systems, Marketing Automation Systems, Advertising Platforms, CRM, ERP, Cloud Services, and SFTP.</li> </ul><br>*Known formerly as syndication in Audience Studio Legacy. You may continue to see syndication referenced in Treasure Data APIs.*

 - [GET /audiences/{audienceId}/folders/{folderId}/syndications](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/segment_folders_syndications.md): Retrieve a list of activations (formerly syndications) recursively under a folder.
 - [GET /audiences/{audienceId}/segments/{segmentId}/syndications](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/syndications_index.md): Retrieve a list of activations (formerly syndications) associated with a segment.
 - [POST /audiences/{audienceId}/segments/{segmentId}/syndications](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/syndications_create.md): Create a new activation (formerly syndication).
 - [GET /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/syndications_show.md): Retrieve an activation (formerly syndication) based on its identifier.
 - [PUT /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/syndications_update.md): Update an activation (formerly syndication).
 - [DELETE /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/syndications_delete.md): Delete an activation (formerly syndication).
 - [POST /audiences/{audienceId}/segments/{segmentId}/syndications/{syndicationId}/run](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/syndications_run.md): Run an activation (formerly syndication). <br> <br> <br> *This endpoint is for Audience Studio legacy. For the latest Audience Studio, contact your Customer Success Representative.*
 - [GET /audiences/{audienceId}/syndications](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/audience_syndications_index.md): Retrieve a list of activations (formerly syndications) associated with a parent segment ID and view their status and/or schedules.
 - [GET /entities/segments/{segmentId}/syndications](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/activation_index.md): Retrieve a list of activations for a particular segment ID.
 - [POST /entities/segments/{segmentId}/syndications](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/activation_create.md): Create an activation (formerly syndication).
 - [GET /entities/segments/{segmentId}/syndications/{id}](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/activation_show.md): Retrieve a list of activations for a segment ID.
 - [PATCH /entities/segments/{segmentId}/syndications/{id}](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/activation_update.md): Update an activation.
 - [DELETE /entities/segments/{segmentId}/syndications/{id}](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/activation_delete.md): Delete an activation.
 - [POST /entities/segments/{segmentId}/syndications/{id}/run](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/paths/~1entities~1segments~1%7Bsegmentid%7D~1syndications~1%7Bid%7D~1run/post.md): Run an activation by specifying its ID and segment ID.
 - [GET /entities/parent_segments/{parentSegmentId}/syndications](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/paths/~1entities~1parent_segments~1%7Bparentsegmentid%7D~1syndications/get.md): Retrieve a list of activations based on a parent segment. This endpoint returns a summary representation of each activation; detail-only fields (e.g. executions, runStatus, schedule details) are not i
 - [GET /entities/parent_segments/{parentSegmentId}/user_defined_workflow_projects](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/paths/~1entities~1parent_segments~1%7Bparentsegmentid%7D~1user_defined_workflow_projects/get.md): Returns a list of workflow project names
 - [GET /entities/parent_segments/{parentSegmentId}/user_defined_workflows](https://docs.treasure.ai/ja/apis/td_cdp_api-public/activations/paths/~1entities~1parent_segments~1%7Bparentsegmentid%7D~1user_defined_workflows/get.md): Returns a list of workflow names